Purearth

Purearth is a London based mostly firm making uncooked, natural, chilly-pressed, detox juices, nut milks, tonics and bespoke cleanse and juice packs for day by day vitamin. Launched two years in the past, Pureearth have raised from a small, solely on-line cleanse programme supplier to turn into one of many the preferred detox manufacturers in London and the south of England.

With competitors rising, the Purearth founders knew they wanted to evaluate their model technique and execution with a purpose to strengthen their presence and distinction, take their story to a wider viewers and ship a model that matched their ambitions. That is when Afterhours design got here on board.

“Step one was creating a compelling model concept that captured their level of distinction. The subsequent, a artistic idea that had the facility to transition all of the model’s contact factors and comms channels. One with the minimize-by way of and emotion to interact a brand new viewers.

“The brand new id elevates the bottle tags from a practical packaging function to a core model asset. The tag turns into the car to ship the artistic hook- the juices as a ‘present from the earth’.”

The tags, with their intelligent and caring messages, type the central branding idea they usually develop into the canvas for communications and promotions.

“Restricted editions for occasions and companions play with the visible language of the tag, turning into a ‘designer label’ for London Style Week exhibits or a ‘VIP badge’ for pageant partnerships. It additionally grow to be a bodily ‘hash tag‘ to roll out throughout social media highlighting their tremendous meals components and advantages.”

“The entire idea is designed to trigger most disruption and engagement. Driving affinity and advocacy with loyalists and in addition introducing the advantages of their tremendous juices to the uninitiated”.

<img knowledge-picture="http://ift.tt/1DkAkoj; knowledge-picture-dimensions="1300×737" knowledge-picture-focal-level="zero.5,zero.5" knowledge-load="false"

The post Purearth appeared first on DICKLEUNG DESIGN 2014.