The primary aim for cellular apps is to not only get that precious install, however to maintain you tapping on that app typically. One specific type of app achieves this recurrently, with retention charges of larger than 60 % a yr after set up — messaging apps.
When you may bemoan that your Fb messages at the moment are largely bound to Facebook’s Messenger app, many individuals maintain visiting repeatedly. Flurry, part of Yahoo, tracked the retention price of Messenger and different messaging apps, discovering that retention charges have been 5.6 occasions higher than the typical app after 12 months.
Simon Khalaf, Yahoo’s VP of Flurry Merchandise, documented the findings in a blog post:
Research we launched in early 2014 steered final yr can be an important yr for messaging apps that may decide whether or not they would stay unbiased, but extremely frequented purposes, or turn into a platform for different cellular providers. At the moment, the jury was nonetheless out. Now, slightly greater than a yr later, it’s protected to say that messaging apps have made the leap to develop into the platform for a lot of providers, beginning with funds and probably ending with commerce.
This is a take a look at retention charges of messaging apps in contrast with the typical all through a 12-month interval.
However this is not simply checking in on the app once in a while; Flurry discovered that the every day frequency of using messaging app outpaced the typical app by four.7X.
That is nice information for Fb, which lately opened up Messenger as a platform and is now pushing for manufacturers to make use of Messenger (not e-mail) to speak with clients about purchases.
Readers: How typically do you verify your messaging app of selection?
Prime picture courtesy of Shutterstock.
The post STUDY: Messaging Apps Get You Hooked, Maintain You Coming Again for Extra appeared first on DICKLEUNG DESIGN 2014.
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