SUCRÉ macarons

A candy and female branding for Sucre’ macarons. A unbelievable assortment of beautiful flavours- from champagne & brown sugar, pistachio with chopped nuts, to dizzy lavender, cool mint, candy lilac – was paired with a fragile and scrumptious packaging.

Raimonda Kirpliukaitė and Edvardas Kavarskas designed the packaging with the thought of gifting in thoughts. “It will be important that the method of unpacking turns into an journey and that’s how we got here up with the thought of a double packaging answer which seems like two-layered clothes.”

“We developed particular person and associative geometric shapes for 3 packaging strains comparable to totally different strains of colours and flavors of the macarons. This design was impressed primarily by the artists of suprematism and constructivism whose affect is felt in summary artwork in later occasions, together with – minimalism and particularly the currents of up to date style.”

Within the search for an entire sensory expertise, particular consideration was paid to the board of the packaging, coated in a rough-textured hybrid lacquer for a extra premium contact and really feel.

Lastly, with a purpose to strengthen the emotional reference to the purchasers, a letter on behalf of Sucré was printed and positioned within the field as “a small female secret.”

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