Spring is coming and a recent, zesty and alcohol-free drink is strictly what we’d like.
Brasseries Kronenbourg challenged Carré Noir to create a brand new product for the tender drink amateurs. An intense two-yr course of enabled Carré Noir to outline the id of Tourtel Twist, a recent zero% alcohol beer for lovers of fruity flavours.
Regardless of its disappearance from French grocery store cabinets, the Tourtel model continues to be well-known amongst French individuals. With this in thoughts, the company determined to regenerate it by injecting a ‘Twist’ of modernity into its picture and capitalise on its strong status and on its alcohol-free picture.
Along with its inner staff, Carré Noir concerned barmen, culinary bloggers, development reporters, industrial designers and semioticians into the method which resulted into a complete and transversal strategy to the venture’s improvement.
The ultimate branding is “instilled with a relaxed and pure really feel and the laid again-cheerful atmosphere transcend the codes historically related to alcohol-free beers”.
A summery vibe with a “Twist” of pleasantly bitter notes, harking back to lemon and grapefruit zests.
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