Oatly

Oatly is a sustainable Swedish producer of oat-based mostly vegan meals and drinks. With a purpose to ship model attributes on a restricted finances, Forsman & Bodenfors developed a packaging system that might act as half promoting area, calling out model attributes and advantages on pack. With such a “clear” product, the packaging displays Oatly’s dedication to well being and sustainability by sustaining a straight-ahead strategy, completely captured with the tagline, Havredryck, which is Swedish for “oat drink.”

“This product is nearly as good because it will get. Water, natural Swedish oats and a bit of little bit of sea salt for taste. That is it. All of the goodness you get naturally comes from the goodness hidden inside oats. Then this product is packaged in a course of that permits it to be saved with out refrigeration. Meaning you possibly can take it to the summer time cottage and retailer it within the corridor after which pop it into the fridge to relax earlier than utilizing.”

Company: Forsman & Bodenfors

Artwork Director: Lars Elfman.

Copywriter: Martin Ringqvist, John Schoolcraft.

Graphic Designer: Christoffer Persson.

Shopper: Toni Petersson.

Nation: Sweden

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