Celebration on a bottle. Amstel is the sponsor of Valencia’s most essential pageant, the Fallas. This celebration is held in commemoration of an area Saint and the time period Fallas refers to each the celebration itself and the constructions created for the event.
This yr Amstel’s promoting company, Publips, had the thought of paying tribute to the ultimate 5 days of the pageant from the fifteenth to nineteenth of March. They briefed design company Lavernia & Cienfuegos to design 5 labels for a restricted version of the Amstel beer.
“We used symbolic Motifs associated to the traditions of every day, giving them a remedy extra akin to textures and patterns slightly than utilizing descriptive pictures or scenes.The headscarf, the silk from the Fallera costume, flowers, fireworks and flames have been the chosen themes. We stored Amstel’s color palette of gold, silver, purple, black and white for the labels to be immediately recognisable as Amstel, a key temporary requirement.”
The format of the label is split into two halves: branding on the backside and the altering graphic theme on the prime.
“We have been impressed by the “mortar tubes” that the pyrotechnics staff use within the ‘mascletàs’ (an explosive barrage of coordinated firecrackers) and fireworks.”
A celebration of glad occasions, enjoyable and traditions in 5 labels.
Advert Company: Publips
Designed by Lavernia & Cienfuegos
Shopper: AMSTEL
Nation: Spain
Metropolis: Valencia
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The post AMSTEL: Fallas Restricted Version Beer appeared first on DICKLEUNG DESIGN 2014.
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