The most important buying season of the yr for retailers is right here, as many corporations posted about Thanksgiving and Black Friday deals on social this previous weekend.
However which manufacturers and verticals have been handiest?
In line with Brandwatch, a lot of the dialog was round electronics and clothes.
Brandwatch defined in an e mail to SocialTimes:
During the last week, clothes (forty one %) simply missed the title of being probably the most talked about product sort for this vacation buying event. Whereas mentions of clothes spiked on Black Friday itself extra so than electronics, toys and residential items, electronics nonetheless dominate with 1% extra share of voice within the final 7 days, for a complete of forty two % share of voice.
Unmetric additionally tracked Thanksgiving’s most-partaking model posts:
The three most Retweeted Twitter model tweets about Thanksgiving got here from:
- Dennys (three,154 Retweets)
- Dallas Cowboys (2,363 Retweets)
- Forever 21 (1,741 Retweets)
The three most Favored Fb model posts about Thanksgiving got here from:
- Facebook (235,549 Likes)
- Make the Connection (222,289 Likes)
- Bank of America (136,061 Likes)
The three most Appreciated Instagram model posts about Thanksgiving got here from:
- Instagram (690,804 Likes)
- Victoria’s Secret (239,666 Likes)
- Starbucks (205,252 Likes)
Lux Narayan, Unmetric’s CEO, commented on manufacturers’ exercise over the 2 massive days:
There are a number of insights for manufacturers to find as they analyze this yr’s Thanksgiving and Black Friday social content material from different manufacturers. Posts that categorical gratitude towards our service women and men do properly. Contrarian themes like REI’s anti-Black Friday marketing campaign additionally appeal to consideration. One of many largest takeaways is taking a look at how manufacturers like Victoria’s Secret create profitable content material throughout a number of social channels, together with Instragram, which solely continues to extend in reputation.
Although Victoria’s Secret
The post What Drove Social Buzz on Thanksgiving and Black Friday? appeared first on DICKLEUNG DESIGN 2014.
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