PURE

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Designed by

Philippe Tyan has created a package design for Pure that is illustrated with imaginary and fantastical flora. Pure, is a vitamin beauty line of lotions, body oils, soaps and bath salts.

Keeping with the theme of nature, Philippe Tyan developed a brand that has substance. Using illustrations from Codex Seraphinianus, a book by Italo Calvino and Luigi Serafini, each bottle features a stunning flora illustration contrasted with an off-white bottle and clean serif typography.

Designed by Philippe Tyan

Country: United Kingdom

City: London

Illustrations: Codex Seraphinianus, a book by Italo Calvino and Luigi Serafini

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