Impressed by the Louisiana tradition, Andrew and Lindsay of Great Raft Brewing used their humorousness for the Louisiana tradition to create a enjoyable and daring design on Fairly Corrupt. They commissioned by DeRouen & Co and Justin Helton of Status Serigraphy, to create a collection of illustrative and quirky designs that created a visible attractiveness to Fairly Corrupt. As soon as launched within the Market, it turned a enjoyable instance of taking dangers and being playful with a design that opens curiosity to shoppers.
“The Nations aren’t afraid to be playful and daring, in each their brewing and packaging. This dynamic has made Nice Raft Brewing a standout within the craft beer market.” – Derrit DeRouen
“Andrew and Lindsay Nations of Nice Raft Brewing have an exquisite sense of wit about of their Louisiana tradition. Trying to stability this with a clear, trendy edge, they’ve been an ideal match for DeRouen & Co.”
“DeRouen & Co. and Justin Helton of Standing Serigraph developed a collection of tongue-in-cheek illustrative approaches across the topic of a useful corruption, so lengthy related to Louisiana. In the long run, they selected to focus the narrative on a single iconic picture, which leaves the idea open to particular person interpretation. Enjoying off of Helton’s signature illustrative fashion, DeRouen & Co. developed expressive typography to completely combine with the visible parts. As a end result the beer and packaging have created an enormous quantity of buzz upon getting into the marketplace.”
Designed by: DeRouen & Co.
Artistic Course & Design: Derrit DeRouen
Illustration: Status Serigraph
Metropolis: Austin, USA
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