Maybe an Algorithmic Twitter Feed Isn’t a Dangerous Concept After All

Not too way back, I wrote about why an algorithmic Twitter feed was a bad idea. I used to be an early adopter, so maybe I am hooked up to the feed the best way it’s. Nevertheless, it is clear that although Twitter went public final yr, it is nonetheless looking for the perfect income mannequin that delivers worth to each customers and types.

The problem, in line with Jim Anderson, CEO of social media optimization platform SocialFlow, is that the extra well-liked the community, the extra content material flows into that community. And whereas the chronology of Twitter’s feed is a part of what made it profitable, today there’s simply an excessive amount of content material for most individuals to maintain up with.

“It is an arithmetic drawback,” he says. “How does all this content material compete for a hard and fast degree of consideration?”

This hearkens to an idea in a current article from advertising analyst Bob Garfield, the place he notes that there is plenty of nice content material, however in the absence of scarcity, “Content material shouldn’t be king. Consideration is king.”

Whereas Anderson is reticent concerning the concept of giving enterprise recommendation to Twitter, he is amongst those that believes an algorithmic feed might assist customers of fashionable social networks, like Twitter, harness the “raging river of content material” in a extra helpful approach. Likewise, an algorithmic feed will improve the probability that readers will truly see content material when it is posted.

In fact, he says, the satan is within the particulars of how the algorithm is carried out. Fb makes use of EdgeRank to floor content material based mostly on consumer conduct. The opposite choice is to let customers configure their very own feeds.

“It is a distinction of choice vs actions,” he says. “Individuals typically say they like one factor, after which do one thing utterly totally different.”

The third choice is for Twitter to do nothing. Certainly, there is a contingent of Twitter customers who say …read more

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