Tesco Youngsters Cereals

Pemberton & Whitefoord International Design Consultants launched colourful characters and interactive video games for its current packaging re-design for multi-nationwide grocer and merchandiser Tesco.

Adopting a narrative that builds on the legacy of the Olympics, the model launched a loveable line of animal characters to its youngsters cereal packaging. Every character is a part of the Brekkie Squad–eight sporty animals who reside in Brekkie Parc, a land made made up of various sporting places, from the White Water Rapids to the Breakfast Parc Olympic Area.

Logos for the Parc and Squad have been designed to create a robust, enjoyable id and to permit the kid to really feel a part of a membership. Incorporating sport-associated video games and puzzles, the interactive packs assist interact and entertain younger shoppers.

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Designed by Pemberton & Whitefoord International Design Consultants

Shopper: Tesco

Nation: United Kingdom

Metropolis: London

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