Accengage: Six % of Customers Reply to Push Notifications [Infographic]

Accengage, which focuses on push notification know-how for cellular apps, has launched its Push Notification Efficiency Benchmark by Business for iOS and Android. The info and accompanying infographic element the efficiency of push notification campaigns when it comes to choose-in and response charges, and supply ideas for builders trying to improve their push notification engagement charges.

Accengage analyzed knowledge from 5 billion push notifications despatched to one hundred fifty million app customers (worldwide) from January to December 2014, throughout 12 industries, together with e-commerce, media, journey and retail. The info confirmed forty six % of iOS customers choose-in to receiving push notifications in apps, whereas Android customers are routinely opted-in by downloading an Android app.

When taking a look at particular sorts of apps, these iOS apps within the “classifieds” class have the very best choose-in price for push notifications, at sixty three % of customers. These classifieds apps have been adopted by journey apps at sixty one %, and telecommunications and media apps, which tied for third at forty nine %.

Nevertheless, simply because customers have opted-in to obtain push notifications, doesn’t suggest they’re truly partaking with them. Based on this knowledge, the typical response price for push notifications throughout all types of apps on each iOS and Android was simply six %, which means solely six % of customers truly interact with push notifications once they’re acquired.

Quick-shifting shopper items apps (FMCG) have been measured to have the very best response price on Android, at 28 %, whereas telecommunications apps had the very best response price on iOS, at simply seven %. Apparently, gaming got here in final on each platforms, with a 5 % response price on Android and a two % response price on iOS (tied with retail and actual property apps).

Take a look at Accengage’s full findings, in addition to ideas for enhancing push notification efficiency, under.

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