Who would not need a style of Don Matías’ Pesto or Garlic dip? With such inviting illustrations framing hand-written sort, the model emulates a do-it-yourself high quality, simply how grandma used to make it.
“Don Matías develops artisanal merchandise akin to sauces, dips, and tapenades, utilizing solely natural elements. ICONO was requested to create and develop the model in addition to the packaging for its merchandise. The purpose was to convey the artisanal and pure spirit of the model. Impressed by the blackboard messages present in widespread markets, we created hand-drawn lettering and illustrations, which describe the advantages and steered makes use of of the merchandise.”
Designed by Icono
Shopper: Productos Don Matías
Nation: Perú
Designer: Icono Comunicadores
Artistic Director: Giuliana Gotuzzo
Illustrations: Giuliana Gotuzzo
The post Don Matías appeared first on DICKLEUNG DESIGN 2014.

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