INFOGRAPHIC: Tremendous Bowl vs. Different Main Sports activities Occasions in Fb Advert Spend

In mild of Sunday’s Super Bowl XLIX, SocialCode, a Fb Strategic Preferred Marketing Developer, analyzed the Fb advert campaigns of 1-dozen of its Fortune 500 model shoppers throughout three main sporting occasions: Super Bowl XLVII, the 2014 Winter Olympic Games from Sochi, Russia, and 2014 FIFA World Cup Brazil.

Findings by SocialCode included:

• Two-thirds of the advertisers it studied spent throughout final yr’s Tremendous Bowl, with just one-quarter spending throughout a number of occasions.


• Manufacturers put aside bigger budgets for longer occasions, with the Olympics and the World Cup giving them the chance to attach with Fb customers worldwide over a number of weeks.


• Spending on the World Cup was eight.eight occasions larger than spending on the Olympics and almost 20 occasions larger than the full for the Tremendous Bowl. The Olympics got here in at 2.25 occasions the Tremendous Bowl.


• Advertisers spent extra on a per-hour foundation for the Tremendous Bowl, spending 6 occasions extra per hour than the Olympics and forty occasions greater than the World Cup.

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