Fitbit Acquires Well being and Health App Creator FitStar

Well being and health firm Fitbit has introduced its acquisition of FitStar, developer of the favored FitStar train apps on cellular units. The acquisition will give Fitbit customers extra methods to trace and customise their health expertise, whereas the FitStar apps will even proceed to function as standalone experiences, for non-Fitbit house owners.

Out there instantly, FitStar customers will have the ability to publish their FitStar exercises into Fitbit to see how their train or yoga follow is impacting their general well being. Within the close to future, Fitbit customers will have the ability to setup a FitStar account utilizing their present Fitbit credentials. Moreover, customers of latest Fitbit trackers, together with the Fitbit Cost HR and Fitbit Surge, which include coronary heart-price monitoring, will have the ability to see their coronary heart price developments throughout FitStar logged exercises.

In a press release, Mike Maser, FitStar’s CEO and co-founder, commented on the acquisition:

Fitbit was the primary hardware tracker FitStar built-in with over two years in the past, so FitStar had a very long time to get to know the staff and understand that the 2 corporations have a shared imaginative and prescient of the place the digital health area must go. By combining forces, Fitbit and FitStar can collectively increase to supply customers across the globe new, motivating methods to succeed in their well being and health objectives.

FitStar was based in 2012, and is behind the FitStar Personal Trainer and FitStar Yoga cellular apps. The apps have been downloaded over three million occasions, and supply video-based mostly exercises starring prime health authorities, together with soccer legend, Tony Gonzalez, and yoga professional, Tara Stiles.

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