Harmless Juice

Pearlfisher London has re-designed harmless’s on-the-go juice vary, finishing the image of harmless because the entrepreneurial leaders in juice. Work spans artistic technique, graphic and structural packaging design.

harmless’s newest in-house juice carafe proposition has been an excellent success and the long-lasting model needed to emulate this within the on-the-go (OTG) class, making the carafe proposition related for the extra lively, transient world of OTG drinks. Pearlfisher’s problem was to make use of design to inject these quiet little on-the-go bottles with challenger spirit that disrupts, creates irresistible want and explodes their gross sales potential.

Mike Beauchamp, Pearlfisher 3D Design Director, commented, “The OTG drinks class is dominated by me-too juice, fizzy drinks and water manufacturers all preventing for a similar shelf area and shopper consideration. Our problem was to create a structural design that completes the harmless juice household in a gorgeous mini-carafe type and disrupts the aggressive OTG class. The brand new construction – which comes within the type of a contemporary ‘carafette’ – is recent, assured and instant, making a constructive class story for retailers in addition to offering a brand new shopper expertise.

He continued, “The brand new iconic bottle design, captures the beneficiant really feel of the in-residence carafe, lets the juice talk the vitality of the product and introduces a brand new peak on shelf which instantly disrupts the constant eye-line and drives on-shelf differentiation. The carafette is an impactful new structural design that elevates a careless bottle to an object of magnificence.”

Dan Gladden, Pearlfisher Design Director, commented, “Our artistic idea ‘simply juiced’ is predicated on the thought of glorifying and celebrating the pure power and vitality of the product inside and is expressed throughout the construction,

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