How can advertisers on Fb decide the perfect sequencing of video ads and photo ads?
Facebook IQ detailed an eight-day research carried out final November by Fb and considered one of its advertisers, during which three sequencing methods have been examined over two 4-day phases, in each desktop and cellular News Feed. It detailed the check as follows:
Over an eight-day interval in November 2014, Fb helped an advertiser run a check that in contrast three sequencing methods held over two 4-day phases throughout each desktop and cellular Information Feed within the U.S. Every group was focused with a single advert, both video or photograph (link ad), throughout every part:
- Video advert adopted by photograph advert (photograph is identical because the thumbnail of the video).
- Photograph advert adopted by video advert (similar advertisements as earlier group however totally different order).
- Sequenced collection of two photograph advertisements (first photograph advert is identical as different teams).
We additionally had a separate management group that did not see any advertisements from this advertiser. To find out the impression, Fb measured variations in shopper conversions by every sequencing technique.
Fb IQ described its findings:
The effectiveness of every technique was measured by evaluating to the management group the extra individuals who visited their web site and the extra individuals who spent with the advertiser on-line. All three methods carried out by driving extra guests to the advertiser’s web site than the management, however the sequenced collection of two photograph advertisements was the simplest. The photograph-solely sequence outperformed the opposite methods on driving distinctive visitors with
The post How Can Fb Advertisers Discover the Proper Photograph-Video Combine? appeared first on DICKLEUNG DESIGN 2014.
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