Localytics: Excessive-Finish Android Telephones Present Larger Engagement than iPhones

Whereas there is a basic assumption that Apple’s iOS is superior to Android when it comes to consumer engagement, cellular analytics firm Localytics has launched new knowledge, difficult this principle. Localytics measured over one hundred million cellular units, globally, since 2012, and found when taking a look at excessive-finish Android units (just like the Samsung Galaxy S5, LG G3 and Sony Xperia Z3, amongst others), Android telephones have a forty % larger engagement fee than iPhones.

Particularly, customers of excessive-finish Android telephones launch 21.6 apps per thirty days, on common. That is forty four % larger than the remainder of the Android platform, at thirteen.7 launches per 30 days, and better than iPhone 6 and iPhone 6 Plus, at 14.three launches per 30 days. Look previous Apple’s latest releases, and the quantity drops even decrease. Different iPhone units have the bottom price of app launches per 30 days, at simply thirteen.

In line with Localytics, one other widespread false impression also needs to change, as its findings present working system fragmentation is at an historic low on Android, making it simpler to create “constant consumer experiences” than the stereotype may current. When analyzing knowledge way back to Q1 2012, the Android market is the least fragmented it has ever been throughout that point, with ninety % of all Android units operating considered one of two Android OS variations: KitKat at fifty nine %, and Jelly Bean at 31 %.

Over on iOS, the outcomes are greater, as ninety seven % of all iPhones are operating both iOS 7 (26 %) or iOS eight (seventy one %).

With the encouraging figures for Android OS adoption, Localytics is encouraging builders to do extra analysis into the Android platform as they develop and launch apps, to keep away from lacking out on “helpful enterprise alternatives.”

Localytics’ full findings can be found here.

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