Pure Natural, a number one model of extremely-wholesome bar-based mostly snacks for individuals of all ages, got here to BrandMade Design Co. trying to create packaging for a brand new chew-measurement snack. It was crucial to speak that this new product, Crispy Clusters, is licensed natural, non-GMO verified, gluten-free, soy-free and kosher. Moreover these snacks can be merchandised within the snack aisle quite than the cereal and granola aisle.
The BrandMade group would leverage present model equities of Pure in order to create a transparent relationship between Crispy Clusters and the Pure bar merchandise that buyers love. On the similar time, a singular logotype and product presentation would let the client know that this was one thing new for them to attempt as an alternative choice to unfastened granola that isn’t handy (and messy) as a milkless snack.
After exploring a number of strategically targeted design instructions, the ultimate answer shortly rose to the highest.
Images displaying the clusters to fall gracefully down all sides of the bag, primarily bookending the design, speaks to each the lightness of the product and to the truth that these are clustered snacks as an alternative of unfastened granola. This images fashion presents the massive clusters in a fashion that communicates that they’re simpler to eat than path combine as a seize-and-go snack.
A hand-drawn logotype that communicates the sunshine-hearted nature of snacking is proven towards wealthy shade backdrops that accent and differentiate every distinctive taste. Lovely pictures of the flavour parts assist to maximise taste attraction and converse to the care and a spotlight that Pure takes when choosing their elements.
Outstanding placement of the USDA Natural icon and different accreditations shortly talk these product
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