JDO Brand Design & Innovation newest partnership with Shepherd Neame is Grasp Brew Ale. The images proper on the entrance of the label together with the up to date and trendy typography brings to life custom, heritage, and a refreshing new look.
Shepherd Neame briefed JDO to replace and modernise the Grasp Brew design. Spitfire and Bishops Finger, the brewery’s different mainstream manufacturers have each lately been revamped. Spitfire, additionally redesigned by JDO, is seen as a British icon, whereas Bishops Finger is understood for its heritage. Grasp Brew wanted to be referred to as a Kentish icon.
Grasp Brew is brewed within the UK’s final remaining strong oak mash tuns utilizing the best high quality British pale ale, crystal and brown malted barley. In accordance with its PGI, it makes use of chalk-filtered mineral water from the artesian properly deep beneath the brewery and is bittered with archetypal Kentish hops Admiral and Goal with later hopping from Goldings for aroma. The ale is Shepherd Neame’s flagship beer within the brewery’s Kentish heartland.
Malcolm Phipps, senior designer at JDO stated,
“We needed to enhance and elevate Grasp Brew’s picture and rework the model with a brand new sensible, modern feel and appear that pulls inspiration and design parts from its historical past. The brand new presentation stays very a lot the ale from Kent with ‘The Residence of the Hop’ copy serving to remind shoppers of its provenance.”
Mark Miller, head of brand name advertising at Shepherd Neame stated, “That is an thrilling time for the Grasp Brew model. The brand new design is clear and assured permitting us to attraction to a brand new era of ale drinkers with out alienating our very loyal present buyer base.”
“The artistic staff appeared to the Shepherd Neame archives
The post Shepherd Neame Grasp Brew appeared first on DICKLEUNG DESIGN 2014.
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