2015年3月4日 星期三

STUDY: Fb, Twitter and Native Information in Three U.S. Cities


How do Fb and Twitter impression the consumption and distribution of native information? The latest study from Pew Research Center analyzed posts from each social networks in three cities — Denver; Macon, Ga.; and Sioux Metropolis, Iowa — to seek out out.


Pew Analysis Middle and the John S. and James L. Knight Foundation studied 198 information suppliers and 6,416 information tales within the three cities and surveyed 1,043 residents in Denver, 1,387 in Macon and 1,191 in Sioux Metropolis. Listed here are a few of their findings:



  • Nearly all of Fb and Twitter customers who obtain native information by way of these social networks comply with information organizations, reporters or commentators: seventy four % in Sioux Metropolis, sixty seven % in Macon and sixty five % in Denver.




  • Customers touch upon fewer than one-half of native information suppliers’ Fb posts: forty three % in Denver, 32 % in Macon and 31 % in Sioux Metropolis.

  • Consumer feedback are likely to peter out after a publish has been stay for twenty-four hours.

  • Native TV stations and every day newspapers tended to dominate when it comes to Fb likes.

  • In Macon, native CBS affiliate WMAZ had probably the most likes amongst native information sources, and whereas the ABC affiliate and native every day newspaper posted extra typically, posts from WMAX generated extra feedback.

  • Twitter dialog in Macon through the week of June 6 via thirteen, 2014, targeted closely on a single story: Native band Good Night time Alive competing in VH1 contest “Make a Band Well-known.” Greater than four hundred,000 tweets have been studied, and a few 19 %, seventy seven,427, have been associated to this story.

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