#TheDress: 73M Views, Extra Than 483K Notes on Tumblr

Whether or not you thought the gown was black and blue or white and gold — you in all probability questioned why individuals have been speaking about it. You have been undoubtedly not alone.

Tumblr — the place the gown drama originated — released statistics about how common the unique submit by consumer swiked was on the location and on BuzzFeed:

• seventy three million: Complete variety of pageviews on the original dress post by swiked.


• 483,000: Number of notes on the unique submit by the top of Friday night time.


• one hundred forty,000: Approximate variety of pageviews per minute between 10:30 p.m. and eleven:30 p.m. on Friday.


• 31: Complete variety of articles that BuzzFeed has published concerning the gown, thus far.


• 5,000+: Variety of fan mails and asks swiked had received by the top of Friday night time.


• “Suuuuuper low”: Degree of requirements that swiked ultra-charmingly advises her new followers to have.

Fb additionally hosted fairly a little bit of debate concerning the shade of the garment. In accordance with Facebook Data Scientists, fifty eight % of people that posted concerning the gown stated white/gold, forty two % have been within the black/blue camp:

The gown that broke the web additionally produced a captivating pure experiment about imaginative and prescient. We see that males are considerably extra more likely to understand the gown as black and blue; so are youthful individuals, and other people on a desktop as an alternative of a telephone. Lastly, because the night time went on and extra individuals knew the reality, individuals gravitated — no less than publicly — in the direction of the profitable staff. We’re knowledge scientists, not oculists or neurologists; we’ll depart hypothesis about precisely how this perceptual distinction happens as much as the experts. However this one gown supplies an interesting window into how human imaginative and prescient and the mind it feeds can understand issues so in a different way.

Readers: Is the gown black and blue, white and gold … or did

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