Blue Circle Redesign

It appears counterintuitive, however fish farming might the truth is be the reply to retaining fish within the ocean and in addition on the menu. Safari Sundays needed to discover some option to inform this story for Blue Circle, emphasizing that they help the most effective sort of sustainable fishermen devoted to making sure our oceans are crammed with fish nicely into the longer term. The design needed to look interesting but in addition educate the buyer.

Of the redesign, together with emblem improvement, a brand new tag-line, packaging and feel and appear, Artistic Director Simone Fabricius says:

“The ‘Blue Circle’ strategy is uplifting, progressive and deeply in-contact — our illustrative hand-drawn type, clear format and chew-measurement messaging conveys this in an accessible and informative method. The chalk impact brings us nearer to the passionate, purposeful fishermen and fishmongers behind the model and the normal window turned a further device for us to visually convey consideration to the identify.”

The packaging catches the attention with a pair blue hues and white writing, and the sneak peek of the recent salmon itself stands out boldly. Along with a nautical affect within the design, the packaging additionally tells an intriguing and highly effective message to shoppers.

“The result’s a naturally daring, visible and verbal system that is still easy while telling a posh story; it has a refined, extra impactful emblem and tag-line, a simple but aspirational three-step story and a textured, in-contact design language that tells a scrumptious however to the purpose story of higher fish and a mutually wholesome future.”

The post Blue Circle Redesign appeared first on DICKLEUNG DESIGN 2014.