We’re so near Easter that we have to speak about chocolate. And speaking of chocolate means speaking of Lindt, one of many best Swiss chocolatier.
With a view to strategically appeal to new shoppers, Lindt has launched a brand new model, DIVA, which targets fashion acutely aware ladies who take pleasure in a every day candy deal with. Win Communication has been engaged on the branding of this new member of the Lindt household and, commenting on the idea behind it, say “ Targeted on the goal group of chic and passionate ladies the packaging combines a lowered however stylish design with a premium manufacturing.”
The strapline “each lady ought to really feel like a diva“ could be related to the gold-dusted pralines and in addition to the packaging itself.
“Charming, self-assured and impressed by divas like Audrey Hepburn the posh packaging idea is harking back to worthwhile jewellery or presentation bins. In reference to basic perfume labels the color was chosen as easy black and white, the black bow with its gold appeal recollects excessive-high quality lingerie wrappings.”
Designed by WIN creating images
Shopper: Lindt
Nation: Germany
The post Lindt DIVA appeared first on DICKLEUNG DESIGN 2014.
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