Journey-sharing community Lyft tapped former Fb and WhatsApp government Brandon McCormick as its vice chairman of company and shopper public relations, Bloomberg reported.
McCormick spent six years with Fb, most just lately serving as director of communications for cross-platform messaging software WhatsApp.
Lyft additionally named a brand new VP of brand name advertising: former Nike international retail model director, males’s coaching Lisel Welden.
McCormick and Welden will report back to chief advertising officer Kira Wampler, who mentioned Lyft’s pleasant picture with Bloomberg:
We’re nonetheless so early. On the unfavorable aspect, friendliness has the notion of being slightly mushy, however the friendliness piece is hooked up to the ethos of the corporate.
McCormick added:
I feel that being a pleasant model is an asset, so I feel it is one thing we have to keep.
Readers: Have you ever ever used Lyft?
The post Lyft Lifts Fb, WhatsApp Exec Brandon McCormick appeared first on DICKLEUNG DESIGN 2014.
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