Atlas Points White Paper on ‘Individuals-Based mostly Advertising’

People-based marketing has been the mantra since Fb relaunched its Atlas advert platform final September.

Atlas launched a brand new white paper this week, “Behind the Buzz: People-Based Marketing Defined,” and head of selling Jennifer Kattula stated in a weblog publish introducing the white paper:

For those who’re studying this proper now, it is protected to say you are in all probability already conversant in the phrase “individuals-based mostly advertising.” We have been listening to it quite a bit, too, ever since Atlas debuted it at Advert Week final fall. We’re glad it is caught on, and we’re fairly positive we all know why.

By 2018, cellular will account for greater than 70 % of all digital advertising spend, leaving desktop behind. And because the measurement know-how entrepreneurs have relied on for years hasn’t advanced quick sufficient to satisfy the calls for of cellular, entrepreneurs are excited concerning the prospect of discovering new and simpler advert options. Others within the business have additionally begun utilizing individuals-centric terminology to explain their merchandise.

Nevertheless, not all individuals-based mostly advertising is created equal. The one advert tech options able to find and interesting instantly with shoppers are those that ship correct, genuine insights about actual individuals, based mostly on persistence and scale.

The white paper is accessible for obtain here, and Atlas offered the next key takeaways:

• Entrepreneurs should evolve past cookies

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