It was extraordinary to seek out that Karhu, such a properly-beloved beer model in Finland for nearly one hundred years, was unavailable within the on-commerce. To be an efficient competitor in pubs and bars dominated by massive worldwide manufacturers, Karhu wanted to discover a renewed, internal confidence and depart behind the gloomy, industrial picture it had turn out to be related to.
Individuals should love a model if they’ve its emblem tattooed onto themselves – and Karhu bear is probably the most tattooed model marque in Finland. A direct translation of the model identify itself, the bear is what Karhu is greatest recognized for, and was our inspiration. This distinctive icon wanted to step out of the woods and take centre stage.
The brand new re-crafted bear, not seems like a searching trophy, mounted on a wall, however an icon that represents the untamed, edgy character of the model. It’s real, no-nonsense and stands tall.
Our new on-commerce bottle embraces what’s on the coronary heart of the model – the assured, robust inside power of the bear. We engrained the long-lasting marque into the material of the bottle with a putting emboss, which provides tactility and reinforces the manufacturers masculinity.
We have given Karhu’s earlier badge-like icon a strong, confident new angle. The bottles crown cork options the primary presentation of an edgy shut-up crop of the bear’s face, a definite transfer on for a model that has by no means strayed too removed from it is conventional roots
Designed by Design Bridge
Nation: United Kingdom
Metropolis: London
Associated
The post The Dieline Awards 2015: 1st Place Beer, Malt Drinks, Tobacco- Karhu appeared first on DICKLEUNG DESIGN 2014.
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