Temporary:
Scope to create the identify, model id and packaging for a properly travelled and eccentric English tea and occasional service provider. The idea needed to champion unique flavours from around the globe, mixing the easiest discoveries of the previous with the easiest experience of at this time.
Answer:
The model has been personified by the William Whistle character, whose expeditions to find high quality elements are a playful interpretation of the shopper’s personal travels. Visually, the design is impressed by Victorian-period wanderlust and expresses the model’s ardour for flavour and discovery.
The design evokes the romantic tales of tea and occasional expeditions of the 18th and nineteenth centuries, and William Whistle, just like the retailers, is exploring the world to find
The post The Dieline Awards 2015: Editor’s Selection – The Adventurous Blends of William Whistle appeared first on DICKLEUNG DESIGN 2014.
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