Shifting Manufacturers’ current id work for the BBC included an appropriately animated wordmark for BBC Newsbeat, the nationwide broadcaster’s information service aimed toward sixteen-24yr olds.
“The wordmark is designed to react to the beat; when a consumer hits pre-programmed factors inside the site, a beat sequence animation is triggered within the mark. The grid system is constructed to duplicate a easy music time signature — all parts of the grid are divisible by 4, with content material touchdown on or off the beat.”
A slick video (under) introduces the work, set to a very tasty Vince Clarke remix of Future Islands’ Doves.
The challenge ran from October to December in 2014, with the id first launched as a part of Newsbeat’s election protection in April 2015.
Extra particulars on the Moving Brands web site.
The post BBC Newsbeat, by Shifting Manufacturers appeared first on DICKLEUNG DESIGN 2014.
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