Good To-Go

Once I was a child, my dad would drag us out into the mountains for epic week lengthy backpacking journeys. Our meals of dense brown bread and cheese left so much to be desired. If solely there had been a product like Good To-Go available on the market again once I was a hungry camper in want. Good To-Go is a excessive-high quality line of straightforward to pack meals for the outdoorsy varieties. With colourful and trendy packaging design by Haigh + Martino, it seems to be like the brand new product line is already standing out on the cabinets.

Good To-Go was based by completed chef Jennifer Scism and her husband David Koorits in 2013. The couple had all the time loved backcountry adventures however had discovered there weren’t many recent or scrumptious meal choices available on the market to pack with them. This resulted in Jennifer starting to organize meals at house, dehydrating them, after which packing them up for the outside journeys. And, Good To-Go was launched.

“Jen’s creations have been so recent and scrumptious that they needed everybody to have the ability to take pleasure in them. And Good To-Go was born!”

With a brand new product, a reputation, and a imaginative and prescient, Good To-Go selected the design group Haigh + Martino to develop the brand new product’s appear and feel. Step one to create packaging that might be distinctive inside the market was to make use of a vibrant colour palette, steering away from the anticipated browns and greens related to outdoor actions. Good To-Go’s packaging is white with brilliant shades of purple, yellow, purple and turqouise used all through the totally different meals.

“Our activity was to organize this scrumptious dehydrated meal line for introduction to market and relay the top quality of the meals, sense of journey and

The post Good To-Go appeared first on DICKLEUNG DESIGN 2014.