Typically you’ll want to assume contained in the field.
The brand new id seems extra targeted and has extra readability, and the packaging provides the buyer the perfect of all the things. Consumers can see the product itself, they will get the very important details about the underwear from the aspect label, and packing every pair individually falls completely consistent with Hamilton and Hare’s purpose to “give underwear the respect it deserves.” The deep blue and off-white hues mixed with the straightforward emblem embrace the boxing historical past that evokes the model, and the premium packaging subtly hints at a boxing ring with out making it blatantly apparent.
Rory Harker, senior designer at Design Bridge, states, “For the Hamilton and Hare refresh marketing campaign we needed to create a feel and appear for the model that embodied the traits of a quintessential boxer; one who’s seasoned, easy, primed, dedicated and finally ‘prepared for something.’”
Designed by Design Bridge
Nation: United Kingdom
Metropolis: London
The post Hamilton and Hare appeared first on DICKLEUNG DESIGN 2014.
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