Idea: Saxa Rebrand

Taking the odd and rework it into a unprecedented piece of packaging. That is what Charlie Nash has completed for his conceptual undertaking.

The temporary he labored in the direction of was to take a well-known model and redesign it in a method that would “Convey originality, craft and storytelling by means of easy, daring, heat and interesting design.” The brand new id additionally needed to be a class breakthrough, be enduring and memorable.

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