It is a no-brainer for marketing executives to be active on social media, however what about monetary executives? In line with the newest report from Leadtail, CFOs are getting on Twitter to allow them to perceive how social impacts the underside line.
In collaboration with Intacct, Leadtail analyzed Twitter activity of greater than 500 CFOs to seek out out what they’re discussing and which publications they’re following on social media, and which of these publications have probably the most affect with finance execs.
In accordance with the report, CFOs are nonetheless within the early levels of social media engagement. Nonetheless, these finance execs clearly care about enterprise and this curiosity is clear in what they share on Twitter. forty two % of all of the content material shared by CFOs is concentrated on enterprise, tech and finance; 34 % is information and way of life content material.
Finance execs appear to want a number of the older media retailers for his or her information, tradition and way of life content material. Within the listing of prime 25 information retailers for this type of content material, the New York Occasions topped the listing, adopted by the Washington Submit, Huffington Publish and USA At the moment.
For enterprise, know-how and finance content material, CFOs turned to a few of the most blatant and trusted publications. The Wall Road Journal topped the record for enterprise and finance content material, adopted by Forbes, Enterprise Insider, the WSJ blogs and TechCrunch.
Wall Road Journal undoubtedly has affect amongst finance execs and topped the record of most retweeted publications. Different influential publications included Harvard Enterprise Evaluation, Sports activities Middle, Inc., and the Economist.
Download the full report for particulars on how CFO Twitter exercise compares to that of different C-Suite executives and the way finance execs are accessing Twitter.
The post Report: How Are CFOs Utilizing Twitter? appeared first on DICKLEUNG DESIGN 2014.
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