Final week creatives worldwide gathered at Cannes Lions, the world’s largest annual awards and pageant for professionals within the artistic communications business.
Listed here are 5 classes in creativity from the pageant and its movers and shakers.
1. There’s by no means a method
Variety makes us higher. It additionally makes us higher creators, resulting in extra compelling content material. P&G’s chief model officer Marc Pritchard informed the Cannes crowd, “diversity is where the magic happens.”
In our consideration financial system, homogeneity will not get you far. Recent views set our tasks aside and may shock and delight individuals by upending their expectations. Should you’re tackling a dry topic, or one thing individuals have seen many occasions earlier than, how are you going to draw on variety to provide it new life and power?
Shock & delight individuals by upending their expectations
2. Make your work human
Nice design in any type, even when it is summary, speaks to us as human beings, and prompts one thing in us – typically at a unconscious degree.
Actress Viola Davis reminded us that “creativity only resonates if you infuse real life into the work.” In the meantime Ogilvy’s Piyush Pandey confessed, “I’ve stolen all my best ideas from life.” Even a easy emblem evokes emotion and triggers a human response. How are you going to convey your personal experiences and views to bear in what you create? How are you going to make your work human to human?
As Peter Blackshaw from Nestle put it: “Unless we have something engaging to say, we are just wallpaper.” And whereas all of us love some good wanting wallpaper, design might be a lot extra.
Artistic juices flowing? Dive into our Marketplace & discover your artistic constructing blocks.
three. Give your self the time & area to be artistic
If we by no means take our foot off the accelerator, we shut out our artistic muses. They
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