Good People Brewing Co., the oldest brewery in Alabama, has now canned Bearded Woman, certainly one of their hottest taproom brews that was for years obtainable as a summer time seasonal solely. Bearded Woman is Good Individuals’s tackle the normal wheat beer. As a light-weight-bodied beer, and their smoothest so far, it appeals to craft beer connoisseurs and newcomers alike. The design, by Lewis Communications in Birmingham, is directly delicate and daring with a humorousness that is extra smile-in-the-thoughts than knee-slapping.
With so many ales out available on the market, Good Individuals Brewing undoubtedly wanted to package deal their product in one thing putting, one thing that might make a shopper do a double-take. By incorporating humor into their model id, the beverage turns into memorable and the can a attainable collectible merchandise.
“Good People Brewing Company‘s Bearded Woman had been out there on faucet for almost a yr earlier than we have been approached to design the can. That they had been selling it with an Alphonse Mucha-impressed portray. We quickly found that making an attempt to protect the intricacies of that strategy got here on the expense of shelf-presence. We then explored extra apparent instructions that borrowed from sideshow handbills and circus typography. However since all of us beloved the thought of creating our woman as engaging as attainable — regardless of/due to her defining attribute — the ‘freak’ angle felt imply (i.e. not within the nature of the great individuals at Good Individuals). Additional, once more, these instructions didn’t really feel on-model. We arrived on the remaining design by aiming for a tone of reverence — an magnificence achieved by means of simplicity and a way of playfulness.”
“Our colour exploration was impressed by the style of the beer and our want to convey
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