Microsoft‘s Bing search engine introduced that it’ll help App Links, the open, cross-platform answer for software-to-app linking introduced by Facebook at its 2014 F8 global developer conference.
Fb stated in a developer blog post that greater than 1,000 developers have created greater than 7 billion App Hyperlinks-enabled URLs, including that Bing expanded its search index to incorporate apps and app actions, enabling content material from App Hyperlinks-enabled apps to seem in its search outcomes.
Nancy Xiao of Parse‘s developer advertising workforce added within the weblog publish that the transfer by Bing ought to assist drive extra app installs and increase engagement and re-engagement for apps, writing:
We will proceed investing within the App Hyperlinks ecosystem and add App Hyperlinks help to extra Fb services. We just lately made it easier for advertisers on Fb to deep link directly to their content from mobile app install ads. For instance, a journey app can run a Fb advert selling a visit to San Francisco, after which ship individuals on to that San Francisco deal (moderately than the app’s homepage) once they first open the app after set up. Advertisers also can use the identical options once they run a cellular app re-engagement advert.
And Bing senior product
The post Bing Broadcasts Help for Fb’s App Hyperlinks appeared first on DICKLEUNG DESIGN 2014.
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