Rolling hills, rows of grapevines, picturesque sunsets — these are the precise wine bottle clichés that Dry Creek Winery needed to keep away from with their most up-to-date Previous Vine Zinfandel. In fact, additionally they did not need to alienate present clients and nonetheless honor the winemakers’ experience and the winery’s historical past. Auston Design Group has created a brand new label for Dry Creek Winery to speak all of this stuff, making the model stand out and keep away from the anticipated visible tropes.
“To keep away from the standard tropes, we sought inspiration from the time when Dry Creek Winery’s vines have been planted. A steam ship ticket from the 1910’s served as inspiration, serving to present gasoline for a label that’s wealthy in each winemaking and visible particulars. Design cues embrace a ticket type die-minimize and weathered texture. Parts just like the dry-farmed stamp and hand-written harvest date markings are variably printed in order that they’re positioned barely totally different from bottle to bottle — giving the label an genuine particular person hand-stamped really feel.”
The label definitely heads in a unique path from what we’re used to seeing, similar to typical winery scenes or clear and easy minimalism. Since it’s distinctive, this immediately piques the buyer’s curiosity. Every label presents necessary info, such because the winery location and alcohol content material, that’s solely impressed by a steam ship ticket. Even by itself, the thought of getting a ticket because the label design pits the wine as extra of an expertise moderately than only a merchandise. It makes the drink really feel particular and memorable.
“Visually partaking, this package deal presents info in a approach that appeals to the typical shopper, but has all of the technical specs that a wine connoisseur loves — together with details about the cork. It was our hope that this package deal might
The post Dry Creek Winery Previous Vine Zinfandel appeared first on DICKLEUNG DESIGN 2014.
沒有留言:
張貼留言