Tasty customized typography by johnson banks in collaboration with Rob Clarke.
“Mr Cooper is an an ice-cream begin-up specialising in alcoholic and gourmand flavours. The corporate’s frozen fancies are strictly for grown-ups they usually wanted a particular id and tone of voice to match their unconventional new model.”
“Our problem was to craft an intriguing hand lettered mark utilising each constructive and unfavorable area to spell out the model identify and the phrases ‘ice cream’ inside the lip form.”
Pulling that off is not any imply feat. Senior designer Kath Tudball shared the design improvement on this video (under).
Extra on the johnson banks thought for the week.
johnson banks on Twitter.
The post Mr Cooper: ice cream for grown-ups appeared first on DICKLEUNG DESIGN 2014.
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