Particular Laško Beer

SPECIAL was developed by the Laško Brewery in response to the growing reputation of craft beers. Humanist developed the whole model narrative. We included grasp brewers within the communication, put their signature on the bottle and put a serial quantity on every bottle.

We designed guidelines for speaking the model, made a model guide and an information movie concerning the model and two TV spots.

In designing the label, we studied Laško’s label historical past and developed a brand new labelling system for every of the 2 strains of beers which can be a part of the SPECIAL household.

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