Château de Pampelonne’s new design is dreamy perfection. Combining the fragile pink of the rosé with copper particulars, Château de Pampelonne seems to be crisp and recent. Consider it or not, although, the wine has been round for 200 years, and it is among the main rosé manufacturers from Provence. Company Appartement 103 needed to rejuvenate the lengthy-standing icon with out abandoning its worldwide attraction and international recognition.
Julien Zylbermann, Appartement 103’s Artistic Director states, “Understanding and respecting the important thing visible parts of the model id was an important a part of this venture. The ultimate chosen design stored the unique general label construction, the place each single element has been rigorously reworked and modernised.”
Though the packaging is comparatively conventional, the metallic accents and embossed towers towards the sensible hue of the wine really make it stand out. It is sharp and refreshing, really reviving the model with out dropping its true id. The towers and chateau point out a plentiful historical past, however it additionally adopts a little bit of modesty and openness with a clear white label and a easy serif font. With simply the smallest quantity of shining copper parts, it additionally elevates the model, giving a sense of royalty.
“The redrawn citadel is now accentuated in a delicate copper scorching foil printing. The brand typography has been cleaned up, boosting extra visibility and magnificence. The long-lasting embossed towers, a part of the model’s DNA, have been redesigned with extra detailing to create a chic presentation whereas growing the tactile expertise. Even the cotton-like paper has been rigorously chosen in an effort to improve the premium feeling of the presentation as an entire.”
Designed by Appartement 103
Shopper: Maîtres Vignerons de St-Tropez
Nation: France
Metropolis: Paris
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