For this yr’s Anniversary Mix, Starbucks needed to point out the true artistry and complexity of the espresso. The siren was redrawn and given a bolder look, slightly extra trendy however protecting the basic essence of the unique. To characterize the handcrafted nature of the mix and the boldness of the flavour, the illustration used a hand-drawn illustration, texture, brilliant watercolors and complex element.
Designed by In-home (Starbucks)
Nation: United States
Metropolis: Seattle
Design & Illustration: Victor Melendez
Artistic Director: Mike Peck
Design Supervisor: Jen Polaski
VP Artistic: Jeffrey Fields
Author: TJ Hatfield
Prepress: Donald Mckinley, Lesley Wikoff
Print Manufacturing: Kathy hughes
Producer: Jen Sinconis
The post Starbucks Anniversary Mix appeared first on DICKLEUNG DESIGN 2014.
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