Did Spotify Customers on Fb Spur Music Tales? (Infographic)

Might Fb’s determination to launch its new Music Stories publish format have been influenced by the variety of customers who additionally use Spotify?

GlobalWebIndex examined the overlap between customers of the social community and the music-streaming software, discovering that:

• 12 % of lively Fb customers listened to music by way of Spotify final month.
• That determine rises to 19 % for these between the ages of sixteen and 24.
• 15 % of Fb customers within the prime 25 % when it comes to revenue listened to music by way of Spotify final month.

GWI stated in an e-mail to SocialTimes:

This can be a canny transfer from Zuckerberg & Co., leveraging one of many prime pursuits among the many Fb viewers (absolutely two-thirds of whom say they’re strongly focused on music). Spotify can also be the preferred music streaming service amongst Facebookers; every month, 12 % say they’re utilizing it, with peaks among the many youngest age group. And Spotify has a good larger overlap with Fb in sure markets, spiking sharply in its residence nation of Sweden (fifty five %), but in addition reaching 20 % within the U.Okay. and 18 % within the U.S.

Giving these music lovers a easy method to share their curiosity on Fb might convey nice advantages for each providers. For Fb, this new function might immediate lots of its extra passive customers to re-interact with the location, whereas for Spotify, the good thing about having its music shared the world over’s largest social community is clear.

Readers: Do you employ Spotify?

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