Is Instagram’s Boomerang App a Response to Vine? (Infographic)

Was Instagram’s launch of its stand-alone Boomerang software a response to the variety of Instagram customers who additionally use Twitter’s Vine?

GlobalWebIndex shared the infographic under, displaying that 17 % of Instagram customers additionally used Vine final month, and GWI stated in an e-mail to SocialTimes:

Provided that Boomerang has clear parallels with Vine, it is fascinating to notice that Instagrammers are at present more likely to be utilizing the Twitter-owned video-looping service. Final month, one in 5 Instagrammers used the service, making them over 3 times as doubtless as the typical to be doing this.

What’s extra, it isn’t simply youthful Instagrammers who’re turning to Vine–15 % of forty five- to fifty four-yr-previous Instagram customers are on Vine, too. Offering an alternate for these people is thus a sensible transfer by Instagram, and one that would take away but one more reason that folks may need for utilizing a service outdoors of the Fb ecosystem.

Readers: What do you consider GWI’s concept?

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