Fb has added actual-time matching throughout a number of knowledge varieties to its custom audiences advert-concentrating on device.
The social community stated in a Facebook Marketing Partners post that the brand new choice is accessible to advertisers utilizing Fb Advertising Companions or the ads application-programming interface, and stressing that knowledge used for matching will nonetheless be hashed, and people hashes will probably be deleted following the completion of the method.
The next knowledge varieties at the moment are out there for matching:
- E mail
- Telephone quantity
- Cellular advertiser ID
- First identify
- Final identify
- Date of delivery
- Gender
- Metropolis
- State/area
- ZIP code/postal code
- Nation
Fb added within the Fb Advertising Companions publish:
Previous to this alteration, customized audiences solely supported matching for one hashed knowledge sort at a time: e-mail tackle, telephone quantity or cellular promoting IDs. We have now expanded the matching capabilities for customized audiences to permit actual-time matching throughout a number of knowledge varieties directly.
We have launched this function first within the advertisements API. There isn’t a change to privateness, safety or the customized audiences terms of service with this launch. It will assist entrepreneurs that need to enhance their customized viewers match charges and prolong direct-mail campaigns. For extra info, please take a look at our API documentation for superior matching.
Advertisers: What do you consider the brand new choices for Fb customized audiences?
Picture courtesy of Shutterstock.
The post Fb Provides A number of Matching Choices for Customized Audiences appeared first on DICKLEUNG DESIGN 2014.
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