First Snapchat Community Naritiv Raises $three Million in Collection A Funding

Snapchat content material advertising platform Narativ, which claims to be the primary media firm born on Snapchat, introduced just lately that it has raised $three million Collection A funding — led by Third Wave Digital and Allen DeBevoise, with funds additionally coming from Disney and Luminari Capital.

At present, Naritiv’s community on Snapchat will get greater than sixteen billion views per 30 days and, up to now, has had greater than 1 billion complete branded views.

Narativ will use this funding to develop the corporate’s know-how, develop the workforce and assist extra manufacturers discover success on Snapchat.

Daniel Leff of Luminari Capital and DeBevoise will be a part of the corporate’s board of administrators.

DeBevoise commented on the funding in a press launch:

Naritiv created the business commonplace for branded Snapchat content material, and is liable for serving to manufacturers go from zero to tens of millions of views on the social platform in a matter of weeks. Their experience in creating the perfect content material on Snapchat will grow to be more and more essential this yr as manufacturers attempt to develop deeper connections with shoppers.

Based in 2014, Naritiv has labored with Freeform (previously referred to as ABC Household), Coca-Cola, Fox, Marriott and lots of different manufacturers to realize traction on Snapchat.

Naritiv labored with Freeform to construct buzz for the favored present Fairly Little Liars, serving to the present’s account achieve greater than 1.5 million followers. Throughout Disney’s Pressure Friday international occasion, Naritiv led a marketing campaign for Sphero that earned 10.three million views (and sixty nine.1 seconds watched), incomes Naritiv two Shorty Award nominations.

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