Glu Cellular Companions With Taylor Swift for Upcoming Cellular Recreation

Glu Mobile has introduced it has partnered with music celebrity Taylor Swift to create a brand new recreation for cellular units.

Swift joins various celebrities who’ve beforehand partnered with Glu for the creation of their very own cellular video games. For example, Kim Kardashian: Hollywood launched on cellular in 2014, whereas Katy Perry Pop and Sniper X With Jason Statham launched in 2015.

In a press release, Niccolo de Masi, Glu chairman and CEO, commented:

Bringing together with her over 227 million social followers, I’m thrilled to welcome Taylor Swift, an award-profitable singer, musician and songwriter, to Glu’s household. We understand that Taylor and her international fan base anticipate a brand new and extremely differentiated cellular gaming expertise.

Glu is equally dedicated to designing by no means earlier than seen gameplay parts that make the most of Taylor’s distinctive creativity. Accordingly, we’ll spend the required improvement time to make sure this innovation is achieved.

Swift’s social viewers was decided by combining her followers on Fb, Twitter, Instagram and Vevo, with admitted fan overlap between channels.

The untitled cellular recreation is predicted to launch in late 2016, with additional particulars on Swift’s involvement with the challenge coming at a later time. Verify again quickly for extra.

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