Infographic: Flowers, Weddings Led Valentine’s Day Chatter on Social

Social media intelligence platform Synthesio and social media picture recognition platform Ditto Labs have analyzed the methods customers mentioned Valentine’s Day on social media by monitoring posts mentioning Valentine’s Day and ‘associated phrases’ shared on Feb. 14, 2016.

The businesses analyzed textual content and picture posts and gave every time period a proportion based mostly on its general share of ‘voice’ in its class. As an example, the info discovered the highest trending Valentine’s Day presents have been flowers at forty nine.1 %, sweet at 22.four % and jewellery at 12.four %.

The info confirmed Tinder was the top dating app on Valentine’s Day, with a fifty five.5 % share of the ‘voice’ within the courting app class. Tinder was adopted by Match at 33.2 % and eHarmony at 4 %.

As well as, the businesses discovered the cosmopolitan was the highest Valentine’s Day cocktail, at fifty one.2 %, whereas the highest Valentine’s Day actions have been weddings, at sixty five.2 %, and engagements, at 14.eight %. General, New York Metropolis was discovered to be probably the most romantic metropolis on social media on Valentine’s Day, adopted by Los Angeles and Washington D.C.

Wanting particularly at Instagram posts, the info confirmed Pandora was the highest style model, and Starbucks was the highest beverage model on the photograph-sharing app on Valentine’s Day. As well as, Ben & Jerry’s and Ferrero Rocher topped the meals and sweet classes on Instagram, respectively, on February 14.

Take a look at Synthesio and Ditto Labs’ full knowledge within the infographic under.

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