Solely 17% of the Fortune 500 Are Lively on Pinterest (Research)

Whereas most Fortune 500 corporations are lively on Fb or Twitter, just a few have an lively presence on Pinterest, according to a new study by Berlin-based mostly aggressive intelligence platform Rivalfox.

Rivalfox discovered that whereas 38 % of the Fortune 500 have some sort of Pinterest presence, solely 17 % use Pinterest commonly (posting at the very least as soon as each two months).

Rivalfox CEO Alex Ivanov advised SocialTimes that many Fortune 500 corporations are forgoing an enormous alternative by ignoring Pinterest:

Fortune 500 corporations are completely lacking out by not being lively on Pinterest, notably if their audience consists of ladies with disposable revenue. The typical Pinterest consumer is a lady between the ages of 18-forty nine. 34 % of adults making over $seventy five,000 use Pinterest, making it a perfect platform for corporations with leisure merchandise. It’s also value noting that males are the quickest rising Pinterest demographic.

Rivalfox tracked Pinterest exercise from Oct. 1 to Nov. 30, 2015 — a complete of 28,754 pictures and 390 movies. The research confirmed that fifty five % of Fortune 500 corporations with a Pinterest account did not use the location in any respect throughout this time.

This is a take a look at a number of the most lively corporations on Pinterest:

Ivanov famous that a lot of the corporations discovering success on Pinterest were B2C brands, comprising sixty nine % of the Fortune 500 corporations with a Pinterest presence:

Probably the most partaking pins through the research interval got here from Starbucks, Goal and Kraft Meals. On Pinterest, recipes are king. Many manufacturers took benefit of this development, even these and not using a direct connection to the meals business. Goal, for instance, created a “Thanksgiving” board, which served as a platform to share vacation recipes. The “Recipe” board occurs to be Mattress Tub and Past’s second hottest board.

The research confirmed that

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