Is there any greater linchpin of a model’s advertising calendar than the Super Bowl? An occasion that is as a lot concerning the promoting as it’s concerning the recreation. The price for a 30-second spot throughout Tremendous Bowl 50 on CBS: a cool $5 million – a price ticket that is doubled from 10 years in the past.
On social media, the uptick in manufacturers creating Tremendous Bowl content material has been unimaginable. Final yr alone, we tracked over 14,seven hundred distinctive items of content material that manufacturers revealed earlier than the Tremendous Bowl. Once you bear in mind the large day itself, that quantity shoots as much as 30,000.
Take into consideration that for a second. After an exhausting six weeks, content creators nonetheless wanted sufficient inspiration to publish a further 15,000 distinctive items of content material on recreation day – greater than they’ve revealed within the construct as much as the sport!
This is how the entire quantity of content material revealed on social media across the Tremendous Bowl has modified through the years.
One fascinating development is how necessary the second and third weeks from recreation day have grow to be. Manufacturers are ramping up their campaigns earlier and earlier. This yr, we have seen manufacturers revealed as far out as 5 weeks forward of the sport.
On recreation day, extra Tremendous Bowl content material is revealed on social media than within the weeks main as much as the sport. The most important winner of the content material explosion has been Twitter, suggesting that any studies of the demise of the social network are significantly exaggerated.
Since 2012, Twitter has seen an 885 percent increase within the quantity of Tremendous Bowl content material being revealed by manufacturers on recreation day. In 2015, manufacturers despatched a staggering eleven,800 tweets on game day, an eighty two % improve on the yr earlier than.
Fb and Instagram have all seen
The post Tremendous Bowl Social Content material is Up 223% Since 2012 (And Twitter Isn’t Lifeless) appeared first on DICKLEUNG DESIGN 2014.
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