Can Handwritten Letters Get You Extra Shoppers?

Initially of final yr, I used to be in a decent spot.

I am a contract author, and my regular stream of labor had slowed down and dried up. In February 2014, I made simply over $7,000. In February 2015, nevertheless, I made slightly below $2,000. That is a 70% pay reduce when in comparison with the earlier yr’s earnings.

With my revenue declining quickly to the purpose at which it was properly under my value of dwelling — one of many tough features of dwelling in Tokyo is that it is one of many most expensive cities to live in — I used to be pressured to take motion.

I did what most freelancers did: I despatched out e-mail after e mail to my previous shoppers.

The outcomes have been weak, one small challenge and a one-off gig.

So I made a decision to attempt one thing just a little totally different and turned my scarcity of labor into an fascinating advertising experiment.

From my very own expertise, and talking with different freelancers, it looks like the standard freelancer’s response to a scarcity of labor performs out like this:

1. After a couple of weeks with no undertaking, start to fret, and begin contacting previous shoppers.
2. If that does not work, begin sending out chilly e mail after chilly e mail to new prospects.
3. If there isn’t any response, go for low-price range jobs on websites like Upwork or Freelancer.com.
4. Panic. Supply an enormous low cost to the prospects you meet, trapping your self within the low-pay/low-reward freelance cycle that so many gifted individuals find yourself being caught in.

Primary evaluation of this technique exhibits that it does not work. I do know as a result of I’ve skilled it myself, as have lots of my pals who additionally freelance for a dwelling. The reality is that low rates don’t sell. A minimum of

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